From the World's No.1 OLED TV Brand

LG OLED TV has been ranked No.1 selling OLED TV Brand for 11 consecutive years by Omdia

alpha 9 AI Processor Gen7

Only alpha makes OLED as vivid as this

Sophisticated algorithms and refinements in the α9 chip help transform picture and sound, delivering enhanced levels of detail to achieve extraordinary realism.

Smart TV is boosted too. Apps load fast, search is quick, and switching between content is slick and seamless. 

A video opens with the alpha 11 AI Processor 4K barely visible amidst darkness. The chip lights up purple and pink, and colorful bolts of light shoot out from it.

More bolts appear across the motherboard, stretching further, and white dots like stars come into view, creating the impression of an intergalactic scene.

Brightness Booster

Illuminating a brighter picture

The enhanced Brightness Booster algorithm steps up brightness levels up to 30%, for pictures with even more clarity than before.

A white leopard is shown in profile on the left side of the image. The words 'Up to 30% brighter' appear on the left, highlighting LG's Brightness Booster feature.

Compared to non LG OLED evo models and based on Full White Screen measurement. Does not apply to C4 42/48".

Ultra Slim Design

Elegance in simplicity

The epitome of sleek elegance. A minimalist design with narrow bezels can bring discreet style to your space, helping to elevate your interiors and keep you fully immersed in the brilliance on screen.

AI Picture Pro

Feel the realism, see the quality

Resolution fine-tuned by AI

AI processing helps remove noise and enhances the colours of faces and objects, so they can appear defined and multi-dimensional without looking artificial*.

Bright in almost any light

Come day or night, Brightness Control detects the light in your room and balances the picture accordingly, for crisp and clear visuals.

AI Sound Pro

Lifelike sound perfected by AI

Hear sensational 9.1.2-channel virtual surround sound, mixed by AI Sound Pro and remastered for clarity, impact, and balance control.

Sound optimised for your space

Hear balanced audio that fills your room, without being overpowering. Whether you're watching from an open-plan lounge or a cosy nook, AI Acoustic Tuning helps your entertainment sound just right.**

Sound balanced to what you watch

Hear audio optimised to the content on the screen. Adaptive Sound Control analyses audio in real-time to allow clear voices, cinematic effects, and dramatic musical scores.

Impactful sound resonates

Amp up your experience. Dynamic Sound Booster takes advantage of AI processor refinements to provide powerful, impressive audio.

Dolby Vision & FILMMAKER MODE™

Movies scenes that appear to come to life

Transform movie night. Ultra-vivid pictures from Dolby Vision combine with FILMMAKER MODE™ to help preserve the director's intention, optimising picture quality without distortion or over-processing.

*Dolby Vision High Dynamic Range content required

Dolby Atmos

Audio that pulls you into the heart of the action

Hear action surround you, with unparalleled clarity, intricate detail, and spatial depth from Dolby Atmos.*

*Dolby Atmos source content required for full audio effect.

SELF LIT OLED 4K

Free to be brilliant

Discover rich colour and perfect black, for a picture that's in a class of its own.

LG OLED's self-lit pixels illuminate independently, with no backlight to dull their brilliance or limit your experience.

As certified flicker-free, low blue light displays, LG OLED TVs are easy on your eyes.

 So settle in to the couch, and enjoy the view.

Flicker-free feature operates in standard settings. Users who activate OLED Motion or OLED Motion Pro may experience flickering.

webOS 24

Home to your favourite content

Favourite streaming services are at your fingertips.* With so much content to choose from all in one place, everyone can find something great to enjoy.

LG WebOS 24 home screen with Home Office, Game, Music, Home Hub, and Sports Categories. The screen shows personalized recommendations "Top picks for you."

Keep pace with the latest updates

Stay up to date with handy features and technologies through 4 webOS upgrades over 5 years*.

LG WebOS Re:New Program logo against a black background with the top of a blue and purple circular sphere at the bottom.

Ultimate Gameplay

Seamless, synchronised fast action

Feel like a winner every time you play. A blazingly fast 1ms response time, gaming at up to 144Hz, NVIDA G-Sync,

AMD FreeSync Premium and VRR support come together to create clear, smooth pictures.*

*NVIDIA G-sync compatible with RTX 20, RTX 30,RTX 40 and GTX 16 series graphics cards. Older GPUs do not support G-SYNC compatibility.

VRR ranges from 40Hz to 144Hz, and is a certified specification of HDMI 2.1. 144Hz Mode is compatible with PC-connected content.

Gaming Central

Easily switch up picture settings, without taking your eye off the game.

Quickly change essential settings during play via the on-screen Game Dashboard and let Game Optimiser set the screen just how you like it.

Unlock epic gaming titles

Dive into an amazing library of gaming titles and play almost instantly, with no downloads on GeForce NOW.

An image of the Boosteroid home screen showing "Trine 4: The Nightmare Price" and another image of GeForce NOW home screen showing five different game thumbnails.

Sound and vision in perfect harmony

Winning combination. WOW Orchestra uses the LG TV and compatible LG Sound Bar speakers* at the same time to create impactful sound.

Hear crisp, clear dialogue that appears to come directly from the characters on screen.