
Ask your TV anything and access powerful AI features
Vision AI Companion
Get personalized, AI-powered answers with Bixby and Gemini, easily accessible on your TV.⁴

⁴AI inputs and queries may be recorded and shared with 3rd party providers. Requires Samsung account and consent to Viewing Information Service; must be 18 years or older. Accuracy not guaranteed. Check results. Available AI-based agents and apps are subject to change at any time. **Utilizes AI-based formulas.
Powerful processor enhances colors and sharpens details for a vibrant 4K viewing experience
Crystal Processor 4K
Experience every shade of color as it was meant to be seen in dazzling 4K. Plus, make your movies, TV shows, games and sports look even better with powerful 4K upscaling.
Vivid colors and stadium sound
Soccer Mode
Enjoy a stadium-like experience from your living room. Optimized settings ensure you see every pass, shot, and goal in stunning detail. Specialized settings deliver 40% clearer motion for fast action and 30% more vibrant greens5for realistic turf, putting you right in the stadium

540% clearer motion/30% richer greens vs. Q7F Sports Mode. Resulting picture may vary based on source content.
Upgrades what you watch to crisp 4K clarity
4K Upscaling
Upgrade your favorite shows, movies and more. Experience incredible details and clarity in every frame, even from lower-quality sources, with advanced upscaling technology.
Supercharge your color
Color Booster
From fiery reds to sparkling blues, make every color come to life with intensity. Color Booster transforms your content into a visual masterpiece.

Fine-tuned color for a vibrant, lifelike picture
PurColor
Enjoy your favorite shows with vibrant colors that look just like real life.Get a huge spectrum of hues for a rich, lifelike picture quality that enhances every scene.

Expanded contrast for enhanced visual detail.
HDR
Get expanded contrast between the lightest and darkest parts of a scene for a wide spectrum of colors, enhanced detail and depth.

Object Tracking Sound Lite
Experience sound that moves with the action on screen. Thanks to a virtual top channel, sound is precisely placed in space for immersive audio. Enjoy clear, dynamic sound that heightens every scene, from high-speed chases to quiet conversations.

Adaptive Sound
Get the optimal listening experience for each scene. The soundbar recognizes the type of content you’re watching and automatically adapts audio settings to produce clear voices and detailed sounds.

Q-Symphony
Unlock more robust, nuanced sound. The TV and soundbar both work together without muting the TV speakers, enhancing the audio experience.6
6Requires a compatible 2020-2025 Q-Series, S-Series, B750F or B650F soundbar (sold separately). For more information, check soundbar specifications.
Your TV screen, tailored to you.
One UI Tizen
Stream your favorite movies and shows and access your favorite apps and games on an intuitive smart TV platform,7 with personal data secured by Samsung Knox.8 Plus get 7 years of automatic OS updates.9

7Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. 8Personal data includes directly input PIN-codes and passwords, and IoT device information shared through the SmartThings app. The latest software is required. 9Based on model year; requires Internet connection.

Enjoy 7 years of new TV experiences
Content and services may vary by region and are subject to change without notice.
Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use.
Some content and services require registration and subscription.
Requires Samsung account.
Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026.
Please note that the upgrade does not cover hardware-related performance, features or durability.
Stream 2,700+ free channels, no subscription required
Endless Free Content
Watch 2,700+ free streaming options, including 750+ subscription-free channels on Samsung TV Plus. Enjoy news, sports, movies, kids' shows and reality TV — all without a subscription. Discover endless entertainment with new content added regularly, tailored to your mood and interests.1
A world of content at your fingertips. No subscription required.
Samsung TV Plus
Watch 2,700+ free channels including 750+ Samsung TV Plus10 premium channels and on free streaming apps. Enjoy national and local news, sports, movies and more. Explore new content being added regularly.
10Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Channels may vary by location and are subject to change. UI is subject to change without prior notice.

Enjoy peace of mind with built-in triple-layer data protection
Samsung Knox Security
Your TV experiences are secured. Samsung Knox Security defends against harmful apps and phishing sites while keeping sensitive data, such as PINs and passwords, secure. It also safeguards your IoT devices connected to your TV.8

8Personal data includes directly input PIN-codes and passwords, and IoT device information shared through the SmartThings app. The latest software is required.
Where gaming comes together - no console required
Gaming Hub
A central hub that brings together your favorite games from your consoles, cloud services and gaming apps, all in one place. It also offers personalized recommendations so you can easily find what to play next.13

13Samsung Account required for network-based smart services, including streaming apps and other smart features. Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Channels may vary by location and are subject to change. UI is subject to change without prior notice. High speed internet connection, additional gaming service subscriptions and compatible controller required.
Blur-free action
Motion Xcelerator + DLG 120Hz
Enjoy smooth visuals and fast motion clarity with technology that analyzes and optimizes the refresh rate.14 Designed for gaming and sports to keep every scene sharp and fluid. Enjoy seamless action and responsive performance that elevates your viewing experience.

14Available only on 55" class and larger screen sizes. DLG 120Hz increases refresh rate up to 120Hz, but will reduce image sharpness. Optimal for fast-paced gaming; visual quality varies by title.
Your smart home command center
SmartThings
Connect and control smart devices through your TV to simplify your day-to-day life with the built in SmartThings Hub7. Get notifications about your devices right on screen, including a 3D Map View showing your entire smart home ecosystem at a glance.

Elegant design that enriches your space.
MetalStream Design
Enhance your home décor with a TV crafted from a single metal sheet and featuring a slim bezel. Add a hint of sophistication with an aircraft-inspired design, and watch TV with minimal distractions.
