Samsung 77-Inch S9FH OLED 4K Vision AI Smart TV

Our best OLED picture elevated with sophisticated design

Unbeatable contrast with AI-powered pixel-level control, on a floating, glare-free screen that enhances your content and décor. Enjoy 5,000+ artworks¹ from world-famous artists and collections, and you can reduce cable clutter on up to 8 HDMI devices with Wireless One Connect Ready².

¹Includes 30 free refreshed artworks monthly; paid subscription required to enjoy all the art from the Art Store. Samsung Account log-in and Wi-Fi connection are required.

²Wireless One Connect Box sold separately and must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by surrounding environment, may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections.

See truly cinematic contrast and vibrant color with no distracting glare

Glare Free with Real Black & Real Color

Enjoy real black levels² and authentic color, paired with Glare Free technology for a lifelike viewing experience that isn't hindered by distracting reflections from sunny windows or overhead lights.

² Black level ≤ 0.005nit @ Dark room (based on ITU-R BT.2100-3). Greyscale discrimination AVG Δ E2000 ≤ 5 @ Bright room 500Lx. Gloss Unit ≤ 15GU (ex. Mirror 100GU). Certification on S95H and S90H.

Access art from world-famous galleries and artists⁶

Art Store

Find the perfect piece of artwork from the world’s leading museums and artists such as The Met, MoMA, Salvador Dali, Keith Haring, Jean Michel Basquiat and more.⁶

⁶ Samsung Account log-in and Wi-Fi connection are required. Includes free 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year. Paid subscription required to enjoy all the art from the Art Store.

Bold yet sleek design

FloatLayer Design

Transform your space with a premium TV that resembles a work of art. The FloatLayer Design mounts flush to the wall for a sleek, minimalist look. Featuring a refined bezel, it looks stunning whether on or off.

Powerful 4K AI processor³

NQ4 AI Gen3 Processor

Powered by 128 neural networks to deliver AI-enhanced picture and sound, resulting in an exceptional 4K experience for streaming, gaming, live sports and more.³

³Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.

Keep your eye on the ball

AI Motion Enhancer Pro

The AI processor smooths the motion of fast-moving balls and text, reducing blur and flickering, so you don't lose sight of the action.⁴

⁴Utilizes AI-based formulas. Viewing experience may vary according to types of content and format.

Transforms everything on screen to impressive 4K resolution⁵

4K AI Upscaling Pro

See impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.⁵

⁵Utilizes AI-based formulas. Viewing experience may vary according to types of content and format.

Transforms content into HDR-like quality

Auto HD Remastering

Intelligently transforms content, making non-HDR content look like HDR. Bring new life to classic films and older shows while making new content shine.

See your favorite content the way you want it

AI Customization Mode

Automatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.⁷

⁷Utilizes AI-Based formulas

See a world of vibrant colors enhanced by AI

Color Booster Pro

Experience every scene in richer, more vibrant colors. AI* transforms hues in real-time for dynamic, lifelike visuals, making every moment more immersive and unforgettable.

*Utilizes AI-based formulas. Viewing experience may vary according to types of content and format.

Expert-validated color and skin tones for a realistic picture

Pantone^® Validated

With colors validated by the experts at Pantone^®, you can be sure colors look realistic, and skin tones are accurately rendered, for a vibrant, true-to-life picture.

Pictures with true depth

Real Depth Enhancer

Analyzes and enhances every scene, intelligently adjusting foreground contrast to create lifelike depth. The result is a more three-dimensional picture where images naturally pop with realistic dimension, just like your eyes perceive the real world. Works seamlessly with all your favorite content.

Peak gaming performance

Ultimate Gaming Pack

Dive into next-level immersion created by ultra-smooth, tear-free, low latency gaming with real-time response performance. Unlock the ultimate gaming experience with the powerful combination of Motion Xcelerator 165Hz⁸, AMD FreeSync Premium Pro⁹ and NVIDIA G-Sync¹⁰.

⁸4K 165Hz is only available with PC-connected games that support such specifications (PC graphic card required). Performance may vary.
⁹Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.
¹⁰Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels.

Bring smooth motion to sports and enjoy virtually tear-free gaming¹¹

Motion Xcelerator 165Hz

Experience smooth visuals and blazing fast speeds for VRR gaming at up to 4K 165Hz.¹¹

¹¹4K 165Hz is only available with PC-connected games that support such specifications (PC graphic card required). Performance may vary.

NVIDIA G-SYNC Compatible

Validated by NVIDIA, this technology offers an advanced variable refresh rate (VRR) experience for ultra-smooth, fast gaming. It effectively minimizes screen tearing and stuttering, resulting in seamless gameplay.*

*Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels.

FreeSync Premium Pro

Experience seamless, lag-free gaming by reducing stutter and screen tearing with adaptive sync, while HDR support delivers vibrant, lifelike visuals for an immersive experience.¹²

¹²Only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.

Theatrical multidimensional sound that puts you at the center of the action.

Dolby Atmos^®

Feel like you're at the center of your favorite movie or show with spatial audio that moves around you and above you. Hear helicopters buzzing overhead or music like you're in a grand concert hall.

Clear dialogue with AI-powered voice enhancement

Active Voice Amplifier Pro

Say goodbye to the rewind and hear crystal-clear dialogue. Our AI processor identifies and amplifies voices above background sounds and even above noises in your room.

¹⁴Utilizes AI-Based formulas

Dynamic, realistic sound that tracks to on-screen action.

Object Tracking Sound+

Sound seems to follow the motion of speeding cars and all the edge-of-your seat action on screen with Object Tracking Sound+. Dynamic audio tracks to deliver a more realistic, cinema-like audio experience. ¹⁵

¹⁵Dramatization.

TV and soundbar work together in perfect harmony.

Q-Symphony

Unlock more robust, nuanced sound. The TV and soundbar both work together without muting the TV speakers, enhancing the audio experience.¹⁶

¹⁶Requires a compatible 2020-2025 Q-Series, S-Series, B750F or B650F soundbar (sold separately). For more information, check soundbar specifications.

Personalized smart TV platform built around you¹⁷

One UI Tizen

Stream, game and explore all your favorite content on One UI Tizen,¹⁷ an intuitive smart TV platform you can customize. With Samsung Knox securing your data¹⁸ and 7 years of automatic OS updates,¹⁹ enjoy peace of mind while accessing endless entertainment on a platform that’s always up to date.

¹⁷Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.
¹⁸Personal data includes directly input PIN-codes and passwords, and IoT device information shared through the SmartThings app. The latest software is required.
¹⁹Based on model year; requires Internet connection.

Enjoy 7 years of new TV experiences

Content and services may vary by region and are subject to change without notice.
Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use.
Some content and services require registration and subscription.
Requires Samsung account.
Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026.
Please note that the upgrade does not cover hardware-related performance, features or durability.

The best of TV. All for free.

Samsung TV Plus²¹

Instantly get over 750+ channels and thousands of on-demand shows and movies - no subscription required. Enjoy national and local news, sports, movies, and more.

²¹Samsung Account required. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Channels may vary by location and are subject to change.

Essential information for your day

Now Brief

Customize your Now Brief with loads of widgets to help maximize your productivity. Choose options like Weather, Memo, Music, Tips, and more. Even wake up now Brief hands-free through voice activation. ²²

²²Widgets shown and avaialble are are subject to change without notice.

Enjoy peace of mind with built-in triple-layer data protection²³

Samsung Knox Security

Your TV experiences are secured. Samsung Knox Security defends against harmful apps and phishing sites while keeping sensitive data, such as PINs and passwords, secure. It also safeguards your IoT devices connected to your TV.²³

²³Personal data includes directly input PIN-codes and passwords, and IoT device information shared through the SmartThings app. The latest software is required.

Your smart home command center

SmartThings (Built-in SmartThings Hub & Home Insight)²⁴

Connect and control smart devices through your TV to simplify your day-to-day life with the built in SmartThings Hub. Get notifications about your devices right on screen, including a 3D Map View showing your entire smart home ecosystem at a glance.

²⁴Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

Control your TV straight from your phone

Quick Remote

Use your phone to change channels, adjust volume and more. Plus, access key Samsung Tizen TV features such as media, ambient mode, and menu²⁵.

²⁵Requires SmartThings (available with Android OS 10 or later with 3 GB RAM space and Apple iOS 15 or later), Internet or Bluetooth connection and login to TV Samsung Account.

Pay attention to your pet, even when you're not there

Pet Care²⁶

On-device AI detects your dog's barking and alerts you when your pet needs attention. You can also set custom rules to turn on your pet’s favorite content to comfort it while you're away.

²⁶Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Each device must be signed in to same Samsung account and must have both Wi-Fi. It only works when the TV is turned off. Utilizes AI-based formulas. Camera cold separately.

Share files seamlessly across Samsung devices

Storage Share²⁷

View multimedia files from your phone or tablet on the big screen without the hassle. The TV auto-detects nearby compatible Galaxy devices and offers to sync and store their content.

²⁷Each device must be signed in to same Samsung account and must have both Wi-Fi and Bluetooth turned on. Service availability may vary by device model.

Save energy with intelligent analysis

AI Energy Mode

Helps reduce power consumption by auto-adjusting brightness based on the room's lighting and your user activity.

Energy saving rate may vary by model, size, viewing conditions and type of content.  Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels when AI Energy Mode is turned on may appear lower compared to Standard Mode. AI Energy Mode does not work with Game Mode.

Transform your TV into a karaoke stage

Karaoke

Have fun with friends and family with the karaoke feature in Samsung Daily+. You can even connect your phone to use as a mic without separate equipment — your singing setup is already here.

Requires SmartThings app to be installed on the mobile device and connected via the same Wi-Fi network as the TV set. Mobile mic is compatible only with Galaxy S23 or later models and iPhone 15 & above. You must download the Karaoke app from Tizen to use the Karaoke function. An additional paid subscription is required for this service after 6 months of free use. (Users can access 5 songs per day for free without a subscription.)